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- 🌊 Ride The Newsletter Ad Wave
🌊 Ride The Newsletter Ad Wave
Newsletter Ad Revenue Strategies To Chart Your Course With
Fred Kauber
October 01, 2024
In partnership with
đź‘‹ Welcome
The US ad market is having a very good year by any measure, with spending forecast to approach almost $400B and digital ad spending representing almost two-thirds of that amount as the chart below demonstrates. This spells incredible opportunity for newsletter operators and creators, and that’s what today’s issue is all about.
This issue has ad sales strategies and tactics for newsletter creators at all ends of the spectrum, from designing ads that get noticed to the secrets of ad pricing in niche audiences and embracing the wisdom of crafting customized ad programs and high performing ad sales teams.
I'm pleased to welcome returning sponsor HubSpot and thank them for their support in keeping this newsletter free. HubSpot seamlessly connects your data, teams, and customers on one AI-powered customer platform that grows with your business.
Please reply with thoughts on this week’s issue or reach out to @NewsletterBus on X/Twitter or connect/follow on LinkedIn.
Enjoy and see you next issue!
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đź“° Industry Roundup
7 Step Plan To Stop The Ad Scroll: Ads need to perform, whether they are placed by sponsors or by you for products that you want to endorse in your newsletter. In order to perform, they need to be noticed and not scrolled past. These 7 tips will help… Read
The One-Person Billion-Dollar Company: OpenAI’s CEO Sam Altman has teased the notion of a one person billion dollar company becoming possible via massive AI enablement. This article explores the implications of what types of businesses might prosper as the cost of creation goes to zero. Of course, newsletter creators are among those that technically might be replaced in this disruption - or might find their skills at building audiences and identifying niche customer needs just the ticket for building 7-9 figure businesses… Read
Email vs. Search/Social Shiny Objects: Despite the empirical evidence that email converts better than any other marketing channel (as noted last issue) and is the preferred contact method among consumers, one email thought leader thinks that brands are losing focus on email in favor of shinier objects… Read
Bad Things Happen When Your Newsletter’s Front Man Leaves: Southbank Investment Research publishes a portfolio of free and paid newsletters and podcasts, including the Fleet Street Letter. The Fleet Street Letter was fronted by Nigel Farage, a provocative UK financier and politician who promised insights from within the corridors of power. The problem is that Farage hasn’t written an article since November 2023… Read
Featured Partner
đź’° Newsletter Ads Are Bought By Sponsors: Find Those Sponsors Among Your Subscribers
Enrich Your Subscriber Data Using LinkedIn & Find New Sponsors!
How much do you know about your subscribers? If you are like most newsletter operators, not as much as you’d like.
That’s a problem for several reasons.
It’s hard to provide content that resonates with an audience that you may not understand as well as you should.
It’s also a problem because one of the greatest sources of potential sponsors for your newsletter are the people that routinely read it…and their companies. Your subscribers can be advocates inside thousands of sponsor companies around the world, if only you knew which those were…
Megahit allows you to do just that by enriching your subscriber data with LinkedIn data that includes a dozen fields such as:
Name
Job Title
Company Name
Annual Revenue
LinkedIn Profile
And Many More!
Stop guessing who your subscribers are and where your next sponsor is going to come from - use Megahit to solve the mystery!
⚒️ Letter Ops
Naptown Scoop’s Secret Ad Sales Formula: Naptown Scoop has built a thriving 6-figure newsletter based on solid ad sales while serving the Annapolis, MD region. Their simple secret: make sure the client makes more than the ad costs, using this approach… Read
CASE STUDY - Axios Boosted Pre-Booked Ad Revenues With Niche Audiences: Axios has focused their audience development on decision-making subject matter experts in lucrative market segments. As a result, they have 3x more ad revenue pre-booked for 2025 as they did at the same point in 2024. If you believe newsletter riches are in the niches, here’s your proof… Read
CASE STUDY - Maximizing Ad Sales And Audience Monetization at BenefitHub: Newsletter Business distills the key ad sales and monetization lessons shared on A Media Operator’s September 26th webinar with BusinessHub… Read
CASE STUDY - Business Insider’s AI Paywall Increased Conversions 75%: Business Insider has adopted a “smart paywall” strategy whereby AI dynamically determines which content appears outside their paywall to best incent conversion on a per subscriber basis. This approach has yielded up to 75% higher conversion rates for their subscriptions than their prior model of using paid content curated by editors. Here’s how they did it… Read
đź“° Classifieds
The 16-Word Sales Letter - Are you a master copywriter? Most of us aren’t, and the best way to learn is from a master. Evaldo Albuquerque’s proven but simple copywriting system has generated over $120 million in online sales and is applicable to any niche. Up Your Copy Game
The Newsletter Is The Business (TINTB) - All you need to know about launching, monetizing and selling editorial newsletters. Get smart fast
Megahit - Need sponsors? Find sponsorship leads among your newsletter subscribers using LinkedIn data enrichment. Find sponsors
🎉 Just For Fun
Someone Always Has It Worse…
Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes and may contain affiliate links or sponsored content from a variety of partners to keep this newsletter free of charge.
Newsletter Business is published by Digiventures Media Group LLC.