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🤴 Newsletter Royalty
How Your Newsletter Can Help You Rule The Media Landscape
Fred Kauber
September 23, 2024
In partnership with
👋 Welcome
There are many opportunities and distractions for newsletter creators. This issue is dedicated to why it’s important that our newsletters remain central to our focus and business plans as a foundation for our growth. This week’s content focuses on why now is the best time to start your newsletter and new evidence as to why email remains the undisputed champion of customer conversion. There is also some interesting inspiration for how your newsletter can influence other media formats for your audience, such as video and books.
This is a message I take to heart this month, as I’ve only published 2 issues of Newsletter Business this month after six straight months without missing a weekly issue. I took the Labor Day holiday off and last week was preparing to host the world’s largest healthcare travel conference in Las Vegas this week, which complements 3 of the newsletters that I am responsible for publishing. This event brings in seven figures of revenue and so deserves that focus, but I am happy to be back to publishing Newsletter Business for my fellow creators and operators this week.
I'm pleased to welcome new sponsor Growth School and thank them for their support in keeping this newsletter free. Growth School wants to make you part of the top 1% in your field by exposing you to the experts who are already there, and they are presently offering a great free AI bootcamp for founders as you will see below!
Please reply with thoughts on this week’s issue or reach out to @NewsletterBus on X/Twitter or connect/follow on LinkedIn.
Enjoy and see you next issue!
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📰 Industry Roundup
Now Is The Best Time To Start Your Newsletter Business: Inc. Magazine highlights why the current generation of newsletters are valuable media properties… Read
Email Is King of Conversion: Landing page platform Unbounce has released it’s Conversion Benchmark Report, and newsletter creators should all rejoice but not be surprised that email tops all channels with a conversion rate of 19.3%. Check out just how badly email beats all other paid channels like search, social and display… Read
Substack Introduces Live Video In Its App: Substack has introduced a meaningful complement to newsletter content for its creators, allowing them to now livestream along with collaborators in their iOS and Android app. The capability is currently only available to Substack “best sellers” (those with 100+ paid subscriptions), but is intended for more creators in the future. There are many questions from Substack creators about what this move signals in the comments, including concern from core newsletter creators… Read
Ghost Puts Sales Tax On Autopilot: In our last issue we announced that Ghost has made it easier to get paid, and now it’s getting serious about collecting sales taxes on digital subscriptions and products via an integration with Stripe Tax. It may surprise some newsletter operators to know that paid newsletter subscriptions can be subject to sales tax, depending on where you live. We will write more about that in a future issue, but in the interim have included a handy reference link… Read | US Digital Product Sales Tax
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⚒️ Letter Ops
18 Reasons Why Your Newsletter Is Not Only Viable, But Critical: Marketers and entrepreneurs have many channels to use to gain traction in their market, and every few years we are told that the email channel is dead. I’ve literally heard this for 25 years, and here’s why it’s still wrong… Read
CASE STUDY - How Can State House News Charge $4K / Year?: Do you know what a government affairs professional is? State House News does, particularly those in the state of Massachusetts who are paid subscribers to this 160-year-old news service that is the epitome of serving a niche market. As Newsletter Business has often stated, there are riches in the niches, and this niche also yielded an M&A transaction… Read
What If Your Newsletter Was Also A Book?: Your newsletter content can be compelling across many media formats, including book form. The Rabbit Holes newsletter put this to the test by producing a beautiful coffee table book curated from 50 issues of their newsletter. Check it out… Read
Subscriber Management For Daily vs. Weekly Newsletters: Every newsletter wants engaged subscribers, but the tactics for tracking and acting on that engagement can vary based on publishing cycle. Newsletter creator Daniel Roman defines engagement for his daily newsletter as anyone who doesn’t open within a 30 day period. That’s 30 chances to engage for a daily newsletter subscriber, but would be only 4 chances to engage for a weekly newsletter subscriber and so tactics might be different for a weekly newsletter. Here’s how he does it with automation… Read
P.S.> If you like Daniel’s approach and want to know how to do the same on your newsletter platform, simply reply to this email and tell me which newsletter platform you are using.
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🎉 Just For Fun
When Your Events and Newsletters Need To Be Executed The Same Week
Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes and may contain affiliate links or sponsored content from a variety of partners to keep this newsletter free of charge.
Newsletter Business is published by Digiventures Media Group LLC.