🃏 The High Stakes Newsletter Game

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📰 Industry Roundup

Get Your Slice Of $397 Billion In Ad Spend: U.S. advertising continues to experience growth, and the good news is that digital advertising accounts for up to 67% of that spend in 2024. Newsletters as a category are still fighting for their share of that spend, but you need to first understand the trend to benefit… Read

Somebody Loves You On ConvertKit: It’s not always easy to identify fans of your work as a creator, but ConvertKit is making that a little easier by notifying you when someone starts recommending your newsletter… Read

Sneak Peek At beehiiv’s New Editor: beehiiv is making sweeping changes to the newsletter publishing process on its platform, introducing a multi-step post builder, inline comments and replies for collaboration on drafts, public drafts to share, and version history. These new features are in early access for Max and Enterprise plan customers, but get a sneak peek here… Read

Ghost Makes It Easier to Get Paid: One time payments have been possible on the Ghost platform for a while, if you got creative. The platform has now introduced support for a direct payment link that is usable by all publishers with a Stripe account. Here’s how Ghost publishers can make it easy for their subscribers to support them beyond subscriptions… Read

⚒️ Letter Ops

Why I Shut Down My LinkedIn Newsletter In Favor Of Email: The founder of The Science Marketer shares the pluses and minuses of his experiences publishing on LinkedIn, as well as the metrics that led him to stop… Read

CASE STUDY - Ben Settle’s 6-Figure Print Newsletter Empire: Ben Settle is an expert copywriter who has been at the newsletter game a long time: print newsletters, that is. Ben has perfected the game of using a daily email to sell a monthly print newsletter that in turn sells other information products, generating at least $500K annually. Here’s a great breakdown of how he does it… Read

CASE STUDY - Tangle Has Hit $1M In Revenue, But What’s Next?: The political newsletter Tangle has achieved 6-figures in subscribers and 7-figures in revenues, which is success by any definition. Success brings its own challenges, and now Tangle’s founder is contemplating what comes next in terms of staffing, subscriber acquisition and unlocking his newsletter’s valuation… Read

The Daily Newsletter That Spawned Billions In Assets: Ray Dalio’s daily newsletter formed the foundation of what would become the world’s largest hedge fund, with over $100B in assets under management. A great example of how a newsletter can generate trust for its operator in any market… Read

🎉 Just For Fun

That Feeling When You Publish Your Newsletter After A Week Off…

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