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- š The High Stakes Newsletter Game
š The High Stakes Newsletter Game
Play At The 6, 7 & 9-Figure Level
Fred Kauber
September 10, 2024
In partnership with
š Welcome
Last Monday was the Labor Day holiday in the U.S., and even though this newsletter is a labor of love it's still labor so we took a week off after 26 weeks of publishing.
We're back this week with a look at playing the newsletter game at a high level. That includes a look at U.S. digital ad spending that continues to grow, as well as the latest in newsletter platform enhancements and tactics. For inspiration, the profiles of 3 newsletter operators who have leveraged their newsletters to create 6, 7 and 9-figure assets are featured.
I'm pleased to welcome returning sponsor 1440 back and thank them for their support in keeping this newsletter free. 1440 publishes fact-driven news for the intellectually curious every day on topics such as culture, business, politics, science and sports. 3.8 million subscribers can't be wrong!
There are also some great free newsletter educational opportunities available this month:
9/10: Content That Kills: Tactics That Drive Huge Engagement (beehiiv)
9/10: How To Start & Grow A Newsletter To 10K Subs & $10K Monthly Revenue (Newsletter Operator)
9/12: How To Start & Grow A Newsletter To 10K Subs & $10K Monthly Revenue (Newsletter Operator)
9/17: List Building Masterclass: Proven Tactics To Grow Your Subscriber List (beehiiv)
9/24: Master The Inbox: Optimizing Email Deliverability and Open Rates (beehiiv)
Please reply with thoughts on this weekās issue or reach out to @NewsletterBus on X/Twitter or connect/follow on LinkedIn.
Enjoy and see you next issue!
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š° Industry Roundup
Get Your Slice Of $397 Billion In Ad Spend: U.S. advertising continues to experience growth, and the good news is that digital advertising accounts for up to 67% of that spend in 2024. Newsletters as a category are still fighting for their share of that spend, but you need to first understand the trend to benefitā¦ Read
Somebody Loves You On ConvertKit: Itās not always easy to identify fans of your work as a creator, but ConvertKit is making that a little easier by notifying you when someone starts recommending your newsletterā¦ Read
Sneak Peek At beehiivās New Editor: beehiiv is making sweeping changes to the newsletter publishing process on its platform, introducing a multi-step post builder, inline comments and replies for collaboration on drafts, public drafts to share, and version history. These new features are in early access for Max and Enterprise plan customers, but get a sneak peek hereā¦ Read
Ghost Makes It Easier to Get Paid: One time payments have been possible on the Ghost platform for a while, if you got creative. The platform has now introduced support for a direct payment link that is usable by all publishers with a Stripe account. Hereās how Ghost publishers can make it easy for their subscribers to support them beyond subscriptionsā¦ Read
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āļø Letter Ops
Why I Shut Down My LinkedIn Newsletter In Favor Of Email: The founder of The Science Marketer shares the pluses and minuses of his experiences publishing on LinkedIn, as well as the metrics that led him to stopā¦ Read
CASE STUDY - Ben Settleās 6-Figure Print Newsletter Empire: Ben Settle is an expert copywriter who has been at the newsletter game a long time: print newsletters, that is. Ben has perfected the game of using a daily email to sell a monthly print newsletter that in turn sells other information products, generating at least $500K annually. Hereās a great breakdown of how he does itā¦ Read
CASE STUDY - Tangle Has Hit $1M In Revenue, But Whatās Next?: The political newsletter Tangle has achieved 6-figures in subscribers and 7-figures in revenues, which is success by any definition. Success brings its own challenges, and now Tangleās founder is contemplating what comes next in terms of staffing, subscriber acquisition and unlocking his newsletterās valuationā¦ Read
The Daily Newsletter That Spawned Billions In Assets: Ray Dalioās daily newsletter formed the foundation of what would become the worldās largest hedge fund, with over $100B in assets under management. A great example of how a newsletter can generate trust for its operator in any marketā¦ Read
š° Classifieds
The 16-Word Sales Letter - Are you a master copywriter? Most of us arenāt, and the best way to learn is from a master. Evaldo Albuquerqueās proven but simple copywriting system has generated over $120 million in online sales and is applicable to any niche. Up Your Copy Game
The Newsletter Is The Business (TINTB) - All you need to know about launching, monetizing and selling editorial newsletters. Get smart fast
Megahit - Need sponsors? Find sponsorship leads among your newsletter subscribers using LinkedIn data enrichment. Find sponsors
š Just For Fun
That Feeling When You Publish Your Newsletter After A Week Offā¦
Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes and may contain affiliate links or sponsored content from a variety of partners to keep this newsletter free of charge.
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