šŸ˜Ž Summer Lovin' For Your Readers & Revenue

20+ Ways To Boost Your Cash & Content This Summer

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šŸ‘‹ Welcome

Summer is in full effect for many of us and hopefully that means lots of sun and fun spent with family and friends. While enjoying some well-earned R&R during these summer months, we canā€™t let all of that sunshine cast a shadow on the other meaning of R&R - Readers & Revenue - and thatā€™s what todayā€™s issue is all about!

New affiliate and ad revenue opportunities that you need to be aware of are being made available by Amazon and Google this summer and outlined in the Industry Roundup section. In addition, Letter Ops contains 17 newsletter content ideas that will hopefully get you out of the office sooner while keeping your readers engaged. While you are using that extra time to lay on a beach, take a moment to ponder the broader topics of context over content as well as the lessons being learned by successful niche publishers.

Iā€™m pleased to welcome back returning sponsor beehiiv, and thank them for supporting this newsletter not only as a sponsor but also as the innovative newsletter platform upon which this newsletter operates and thrives.

There is also a very time-sensitive learning opportunity for you to be aware of:

  • CommaCon kicks off today with a free 4 day series through June 27 featuring top newsletter creators who will cover topics such as newsletter strategy, content, growth and monetization.

Please reply with thoughts on this weekā€™s issue or reach out to @NewsletterBus on X/Twitter or connect/follow on LinkedIn.

Enjoy and see you next issue!

Fred (Connect With Me At: LinkedIn | X/Twitter )

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Why are all your favorite newsletters switching to beehiiv?

Itā€™s because the founding beehiiv team were all early Morning Brew employees who helped scale that newsletter to over 4 million daily subscribers.

Years of trial and error went into building the precise tools, dashboards, and analytics needed to accomplish that. And now every newsletter on beehiiv has access to the same winning formula.

So what exactly does beehiiv offer?

  • World-class growth tools like the referral program and recommendation network

  • Monetization via the beehiiv Ad Network and premium subscriptions (i.e. beehiiv helps you get paid)

  • Seamless content creation with a sleek collaborative editor

  • Best-in-class inbox deliverability of 99%

  • Oh and itā€™s the most affordable by a mileā€¦

Take your newsletter to the next level ā€” get started for free.

šŸ“° Industry Roundup

3 Ways To Boost Your Prime Day Revenue This July: Amazon Prime Day 2024 will take place on a yet to be announced date in July (it was July 11-12 in 2023). Prime Day 2023 was the best ever for many publishers due to higher discounts that led to triple digit increases in YoY sales. Since affiliate programs can print money for newsletter creators, and you hopefully know your audienceā€™s targeted tastes, donā€™t sit this one out. Top publishers are taking specific steps to set new records this Prime Dayā€¦ Read

Google Ads Come To Newsletters: A beta program has launched offering a Google Ads Manager advertising tag for newsletters. This is in direct response to the impending loss of cookie-based targeting mechanisms, as newsletters are an inherently targeted media channel. If successful, this can make placing Google Ads as easy and ubiquitous as they have been on websites, which can drive meaningful revenue if you are preparedā€¦ Read

What Does This Print Revival Mean For Your Newsletter?: There is a mini-resurgence of high quality, super-niche print publications occurring. Publications such as Surferā€™s Journal are making almost $3 million annually serving fewer than 30,000 subscribers. While these publications are billed as an anti-digital experience, that doesnā€™t mean newsletter operators canā€™t learn from the content and advertising strategies fueling their growth as there are many similarities to newsletters, and they are your new competition for attentionā€¦ Read

Creator Platform M&A - Should Patreon Buy Substack?: Social media platforms are a tremendous engine for user attention aggregation. While creators provide the content to feed that attention, the social platforms derive the benefit. This article lays out an intriguing business plan for what a combined Patreon / Substack platform could offer creators and the industryā€¦ Read

Featured Partner

šŸ’° Find Sponsorship Leads Among Your Newsletter Subscribers

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How much do you know about your subscribers? If you are like most newsletter operators, not as much as youā€™d like.

Thatā€™s a problem for several reasons.

Itā€™s hard to provide content that resonates with an audience that you may not understand as well as you should.

Itā€™s also a problem because one of the greatest sources of potential sponsors for your newsletter are the people that routinely read itā€¦and their companies. Your subscribers can be advocates inside thousands of sponsor companies around the world, if only you knew which those wereā€¦

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āš’ļø Letter Ops

10 Summer Content Ideas to Make Your Newsletter Sizzle: Who doesnā€™t need a little inspiration during a season when our minds are as often on having fun as they are on newsletter deadlines? These 10 tips will hopefully inspire and accelerate your content production to get you out on the beach soonerā€¦ Read

CASE STUDY - 7 Best Content Curation Tactics From The Hustle: With hundreds of thousands of subscribers and a $20+ million exit, The Hustle stands as a shining example of newsletter success. Here are their best content curation practices that helped get them thereā€¦ Read

CASE STUDY - Vacation Sunscreenā€™s 50% Open Rate Greases Sales: Seasonal products suffer from infrequent purchase cycles, so Vacation uses stylish and engaging newsletter content in addition to more conventional offers to smooth out annual sales and to also inform other marketing channelsā€¦ Read

Can Your Newsletter Win The Battle Of Context Over Content?: Done properly, your newsletter should be a trusted context for your subscribers. They have opted in to receive your content and given you an opportunity to earn their trust and build a relationship. Content that is consumed in a trusted context will get more attention than other channels, which is a tremendous asset for your newsletter and a fascinating experiment proves whyā€¦ Read

šŸ“° Classifieds

Email-Based Courses - Your newsletter audience lives within email. Why not teach them easily in the channel they already love, rather than hassle with creating a video, LMS or live course? Newsletter Business subscribers get 30% off with code MEBC30 Check it out

The Newsletter Is The Business (TINTB) - All you need to know about launching, monetizing and selling editorial newsletters. Get smart fast

Megahit - Need sponsors? Find sponsorship leads among your newsletter subscribers using LinkedIn data enrichment. Find sponsors

šŸŽ‰ Just For Fun

Our First Shoutout!: Our new referral program has been running for a few weeks and itā€™s time to recognize our first shoutout, which is to Jamie Northrupā€™s Minimalist Hustler:

Your newsletter can be featured here just like Minimalist Hustler if you refer 3 subscribers to Newsletter Business! Your current referral reward status is below.

Looking to reach 4500+ newsletter operators?

Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes and may contain affiliate links or sponsored content from a variety of partners to keep this newsletter free of charge.

Newsletter Business is published by Digiventures Media Group LLC.