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- š Summer Lovin' For Your Readers & Revenue
š Summer Lovin' For Your Readers & Revenue
20+ Ways To Boost Your Cash & Content This Summer
š Welcome
Summer is in full effect for many of us and hopefully that means lots of sun and fun spent with family and friends. While enjoying some well-earned R&R during these summer months, we canāt let all of that sunshine cast a shadow on the other meaning of R&R - Readers & Revenue - and thatās what todayās issue is all about!
New affiliate and ad revenue opportunities that you need to be aware of are being made available by Amazon and Google this summer and outlined in the Industry Roundup section. In addition, Letter Ops contains 17 newsletter content ideas that will hopefully get you out of the office sooner while keeping your readers engaged. While you are using that extra time to lay on a beach, take a moment to ponder the broader topics of context over content as well as the lessons being learned by successful niche publishers.
Iām pleased to welcome back returning sponsor beehiiv, and thank them for supporting this newsletter not only as a sponsor but also as the innovative newsletter platform upon which this newsletter operates and thrives.
There is also a very time-sensitive learning opportunity for you to be aware of:
CommaCon kicks off today with a free 4 day series through June 27 featuring top newsletter creators who will cover topics such as newsletter strategy, content, growth and monetization.
Please reply with thoughts on this weekās issue or reach out to @NewsletterBus on X/Twitter or connect/follow on LinkedIn.
Enjoy and see you next issue!
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Why are all your favorite newsletters switching to beehiiv?
Itās because the founding beehiiv team were all early Morning Brew employees who helped scale that newsletter to over 4 million daily subscribers.
Years of trial and error went into building the precise tools, dashboards, and analytics needed to accomplish that. And now every newsletter on beehiiv has access to the same winning formula.
So what exactly does beehiiv offer?
World-class growth tools like the referral program and recommendation network
Monetization via the beehiiv Ad Network and premium subscriptions (i.e. beehiiv helps you get paid)
Seamless content creation with a sleek collaborative editor
Best-in-class inbox deliverability of 99%
Oh and itās the most affordable by a mileā¦
Take your newsletter to the next level ā get started for free.
š° Industry Roundup
3 Ways To Boost Your Prime Day Revenue This July: Amazon Prime Day 2024 will take place on a yet to be announced date in July (it was July 11-12 in 2023). Prime Day 2023 was the best ever for many publishers due to higher discounts that led to triple digit increases in YoY sales. Since affiliate programs can print money for newsletter creators, and you hopefully know your audienceās targeted tastes, donāt sit this one out. Top publishers are taking specific steps to set new records this Prime Dayā¦ Read
Google Ads Come To Newsletters: A beta program has launched offering a Google Ads Manager advertising tag for newsletters. This is in direct response to the impending loss of cookie-based targeting mechanisms, as newsletters are an inherently targeted media channel. If successful, this can make placing Google Ads as easy and ubiquitous as they have been on websites, which can drive meaningful revenue if you are preparedā¦ Read
What Does This Print Revival Mean For Your Newsletter?: There is a mini-resurgence of high quality, super-niche print publications occurring. Publications such as Surferās Journal are making almost $3 million annually serving fewer than 30,000 subscribers. While these publications are billed as an anti-digital experience, that doesnāt mean newsletter operators canāt learn from the content and advertising strategies fueling their growth as there are many similarities to newsletters, and they are your new competition for attentionā¦ Read
Creator Platform M&A - Should Patreon Buy Substack?: Social media platforms are a tremendous engine for user attention aggregation. While creators provide the content to feed that attention, the social platforms derive the benefit. This article lays out an intriguing business plan for what a combined Patreon / Substack platform could offer creators and the industryā¦ Read
Featured Partner
š° Find Sponsorship Leads Among Your Newsletter Subscribers
Enrich Subscribers With LinkedIn Data & Find New Sponsors!
How much do you know about your subscribers? If you are like most newsletter operators, not as much as youād like.
Thatās a problem for several reasons.
Itās hard to provide content that resonates with an audience that you may not understand as well as you should.
Itās also a problem because one of the greatest sources of potential sponsors for your newsletter are the people that routinely read itā¦and their companies. Your subscribers can be advocates inside thousands of sponsor companies around the world, if only you knew which those wereā¦
Megahit allows you to do just that by enriching your subscriber data with LinkedIn data that includes a dozen fields such as:
Name
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Company Name
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LinkedIn Profile
And Many More!
Stop guessing who your subscribers are and where your next sponsor is going to come from - use Megahit to solve the mystery!
āļø Letter Ops
10 Summer Content Ideas to Make Your Newsletter Sizzle: Who doesnāt need a little inspiration during a season when our minds are as often on having fun as they are on newsletter deadlines? These 10 tips will hopefully inspire and accelerate your content production to get you out on the beach soonerā¦ Read
CASE STUDY - 7 Best Content Curation Tactics From The Hustle: With hundreds of thousands of subscribers and a $20+ million exit, The Hustle stands as a shining example of newsletter success. Here are their best content curation practices that helped get them thereā¦ Read
CASE STUDY - Vacation Sunscreenās 50% Open Rate Greases Sales: Seasonal products suffer from infrequent purchase cycles, so Vacation uses stylish and engaging newsletter content in addition to more conventional offers to smooth out annual sales and to also inform other marketing channelsā¦ Read
Can Your Newsletter Win The Battle Of Context Over Content?: Done properly, your newsletter should be a trusted context for your subscribers. They have opted in to receive your content and given you an opportunity to earn their trust and build a relationship. Content that is consumed in a trusted context will get more attention than other channels, which is a tremendous asset for your newsletter and a fascinating experiment proves whyā¦ Read
š° Classifieds
Email-Based Courses - Your newsletter audience lives within email. Why not teach them easily in the channel they already love, rather than hassle with creating a video, LMS or live course? Newsletter Business subscribers get 30% off with code MEBC30 Check it out
The Newsletter Is The Business (TINTB) - All you need to know about launching, monetizing and selling editorial newsletters. Get smart fast
Megahit - Need sponsors? Find sponsorship leads among your newsletter subscribers using LinkedIn data enrichment. Find sponsors
š Just For Fun
Our First Shoutout!: Our new referral program has been running for a few weeks and itās time to recognize our first shoutout, which is to Jamie Northrupās Minimalist Hustler:
Minimalist Hustler: This short daily newsletter will help you make more money online without wasting your time. Start your minimalist newsletter in 5 days for free.
Your newsletter can be featured here just like Minimalist Hustler if you refer 3 subscribers to Newsletter Business! Your current referral reward status is below.
Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes and may contain affiliate links or sponsored content from a variety of partners to keep this newsletter free of charge.
Newsletter Business is published by Digiventures Media Group LLC.