💲 Six-Figure Newsletters

Monetization Tips & Content Resources To Beat $100K+

In partnership with

👋 Welcome

It’s officially April! The Spring weather is turning nice where I am in New York and so thoughts are naturally turning to blossoming green things, which inspires thoughts of newsletter monetization.

This issue explores several topics that relate to six-figure newsletter monetization and the practices required to support it; highlights include:

  • $100k is a common benchmark for success used by many newsletter operators, so we feature advice from several 6-figure newsletter operators. There are also tips for reverse engineering newsletter revenue and reinforcement of the importance of owned vs. rented platforms.

  • Content keeps your audience coming back to drive revenue, so check out the list of the best newsletters for content creators and also gain some insight into Google’s latest SEO considerations.

  • Parties other than you want to monetize your audience, as one major newsletter was reminded last week when they got hacked and their audience received phishing emails.

Speaking of monetization, our new sponsor this week is none other than Hubspot, who is offering their State of Marketing 2024 Report to Newsletter Business subscribers. This report is full of insights such as which marketing channels are delivering the best ROI as well as actionable tips for increasing awareness and engagement across your customer journey.

Please reply to this email and let me know what your monetization goals and approaches are, and if you agreed or disagreed with any of this week’s content!

Enjoy and see you next issue!


Let’s Connect: LinkedIn | X/Twitter

P.S. Newsletter Business has partnered with The Newsletter Conference to promote its first ever event in NYC on 5/3. I will be there and would love to meet you! In addition, if you register for the conference via this newsletter, you will receive a free copy of The Newsletter Is The Business. See below for more details!

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📰 Industry

13 Best Newsletters For Content Creators: You’re officially a content creator as a newsletter operator, so you can use all the help you can get. Read

Newsletter Hacks Are No April Fool’s Joke: Crypto newsletter Decrypt was the victim of a hack last week which sent fraudulent phishing emails to subscribers; learn how they got compromised to avoid it yourself. Read

TV Stars Need Newsletters Too: Dr. Jen Ashton, Chief Medical Correspondent for ABC News and Good Morning America on-air personality, launched a newsletter called Ajenda last week; interesting perspective from someone with a large audience on “rented” platforms that is building a portfolio of owned media assets like newsletters and magazines. Read

beehiiv Update: 2 new features worthy of attention: 1) Native editor collaboration features including the ability to add comments, tag team members, and resolve edits; and 2) Grow your newsletter more easily with Boosts by searching for and inviting partner publications...go on the growth offensive! Read

Featured Partner

📈 The Newsletter Conference: 5/3 in NYC!


Receive A Free Copy Of The Newsletter Is The Business ($147 Value) When You Register Via Links In This Issue

If you read this newsletter, then you don’t want to miss this conference!

For the first-time ever, The Newsletter Conference will gather newsletter operators and thought leaders from across the newsletter industry together in one place to discuss all of the essential topics you care about in making your newsletter thrive.

Organized by Who Sponsors Stuff, the phenomenal speakers list includes experts such as:

  • Matt McGarry - Founder, Newsletter Operator & GrowLetter

  • Jacob Donelly - Founder, A Media Operator

  • Dan Oshinsky - Founder, Inbox Collective

  • Chenell Basilio - Writer & Reverse Engineer, Growth In Reverse

  • And many more newsletter experts operating across a range of industries and audience sizes that can speak to your specific challenges!

The conference will take place in New York City at The Times Center on May 3rd, 2024 and is a can’t miss event!

EXCLUSIVE BONUS: Everyone that registers for The Newsletter Conference via the links in this newsletter will will receive a free copy of The Newsletter Is The Business ($147 value)!

Please reply to this newsletter with a copy of your receipt and you will receive your free copy!

⚒️ Letter Ops

Case Study - Rise of the $100K Newsletter Operator: 3 six-figure newsletter operators share their monetization strategies for reaching $100k+ in annual revenue. Read

Multiple Revenue Streams + Targeted Referrals = $624K ARR: Research suggests that 3+ income sources will more than double newsletter revenue; this operator leveraged 4 income streams and a very targeted referral flywheel of people with money to spend to put that theory into practice. Read

Are You A Newsletter Revenue Detective?: Follow these 5 steps to assess how much revenue a given newsletter is making. Read

Google’s March Wakeup Call for SEO - and Newsletters: March continued Google’s 6 month SEO tough love campaign with a focus on AI-generated content and no free rides for expired domain or high authority/thin content sites; your website and newsletter archives should pay close attention. Read

📰 Classifieds

Email-Based Courses - Your newsletter audience lives within email. Why not teach them easily in the channel they already love, rather than hassle with creating a video, LMS or live course? Newsletter Business subscribers get 30% off with code MEBC30 Check it out

The Newsletter Is The Business (TINTB) - All you need to know about launching, monetizing and selling editorial newsletters. Get smart fast

Letter AI Toolkit - Use prebuilt prompts and GPT-4 to summarize and output news URLs into newsletter stories. Check it out

Looking to reach 4500+ newsletter operators?

Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes and may contain affiliate links or sponsored content from a variety of partners to keep this newsletter free of charge.

The Newsletter Business is published by Digiventures Media Group LLC.