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- đź’Ť Put A Ring On It
đź’Ť Put A Ring On It
Newsletter Acquisition Advice For Every Operator
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đź‘‹ Welcome
The events of this weekend demonstrate that the times we live in can be scary. As newsletter operators, the content and fortune of our newsletters can reflect both the mood of the markets we serve as well as our own personal sentiments. Which is why in this challenging time, I choose optimism; optimism for the country I live in and for the newsletter I write, because as a citizen and operator I have a role to play in manifesting that optimism for both.
Given that spirit of optimism, the theme of today's issue is newsletter acquisition. Acquiring any asset is done with a spirit of optimism and hope for the potential that new asset brings to the buyer; that certainly was the case when I acquired this newsletter in March and remains so. For the seller, the sale marks the end of one chapter and the beginning of another, which is inherently an optimistic time given proceeds from a sale.
This issue is full of newsletter valuation factors, a review of acquisition types, 3 acquisition case studies, and at least one solicitation to buy your newsletter.
I’m pleased to welcome back sponsor TheRundown, which gives its subscribers a daily edge in keeping ahead of the latest AI developments.
Please reply with thoughts on this week’s issue or reach out to @NewsletterBus on X/Twitter or connect/follow on LinkedIn.
Enjoy and see you next issue!
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đź“° Industry Roundup
20 Newsletter Valuation Factors: Newsletters are valuable digital assets, and digital asset marketplaces like Micron are well-positioned to observe the factors that drive deal flow and valuation. Here are 20 factors to consider… Read
2 Types of Newsletter Acquisitions: Newsletter acquisitions are never black and white, but they do tend to fall into two broad categories: List acquisitions or brand acquisitions. Use this outline to make sure you’re clear on which category your deal represents and what the benchmarks are for that type of deal… Read
NY Times Tests AI-Written Headlines: Just as flagship publishers including the NY Times battle AI learning models that are being trained on their content without consent, evidence suggests that these same publishers are experimenting with AI to drive publishing efficiencies just as newsletter operators of all sizes are… Read
Boost Email Opens By 18% With This Simple Tactic: After overcoming deliverability hurdles, your newsletter’s performance depends on the email being actually opened. The subject line is often the make or break catalyst for that open, and a little curiosity can help boost those open rates… Read
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⚒️ Letter Ops
CASE STUDY - 13 Lessons From 2 Newsletter Exits: Matt Merrick started, grew and sold 2 newsletters in an 8 month period. Here are the lucky 13 lessons he learned on his journey… Read
CASE STUDY - The Slice Gets Acquired Via X Post: Jared Bauman saw a “Newsletter For Sale” post on X from The Slice’s founder Sean Markey and the rest was history. Jared shares details of his diligence and negotiation process, as well as his plans to warm up this inactive newsletter for solopreneurs and make it thrive… Read
CASE STUDY - The Other Side Of A $40K Newsletter Acquisition: Newsletter acquisitions are a rollercoaster ride filled with thrills, expected and otherwise. Michael Parrish bought the daily AI newsletter BotEatBrain back in April for $40,000. A few short weeks later, he found his emails being labeled as unsafe and facing a mass of unsubscribes. He battled back and generated enough revenue over 3 months to cover the acquisition price and has captured his journey in a series of posts… Challenge / Victory
Looking to Sell Your Newsletter?: A number of established Internet marketers are offering to buy newsletters in a few categories. It can be a great signal of confidence when industry veterans are investing in the channel. A boom in newsletter exits has been expected for a while, although at the lower end of the market as less-experienced operators move on to new ventures. Opportunities like these abound, though bear in mind responses count as seller-initiated inquiries… Read
đź“° Classifieds
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The Newsletter Is The Business (TINTB) - All you need to know about launching, monetizing and selling editorial newsletters. Get smart fast
Megahit - Need sponsors? Find sponsorship leads among your newsletter subscribers using LinkedIn data enrichment. Find sponsors
🎉 Just For Fun
There Was A Time When Unsubscribes Were Even More Painful Than Today…
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Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes and may contain affiliate links or sponsored content from a variety of partners to keep this newsletter free of charge.
Newsletter Business is published by Digiventures Media Group LLC.