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- đź—˝ Your Newsletter Path To Freedom
đź—˝ Your Newsletter Path To Freedom
Unlock Your Time, Creativity & Income On Your Terms
Fred Kauber
July 01, 2024
In partnership with
đź‘‹ Welcome
This is a big week in the United States as we celebrate the Fourth of July holiday, so thank you to all who celebrate for your attention as visions of barbecued meats dance in our heads. This is a holiday that celebrates freedom, and the freedom that our newsletters afford us is the topic of today’s issue.
Financial and creative freedom are incredibly important to newsletter operators, and so I’m pleased to share 3 case studies that explore newsletter journeys for operators at the 5, 6 and 7-figure levels of newsletter business value. In addition, freeing time via the use of newsletter writers is one of our features today, and I’ve also saved you time by summarizing a 31 minute ConvertKit platform presentation into a 3 minute read for you.
I’m pleased to welcome new sponsor Smart Recognition, which allows newsletter operators to identify and monetize anonymous traffic to their websites.
School’s out for the summer, not only for the graduate innovation classes that I teach at NYU but also for Matt McGarry’s latest Newsletter Growth System cohort that ended last week. It was my pleasure to serve as a coach for this second cohort program and I congratulate all of the newsletter operators that invested in themselves and their businesses by upping their operator game!
Please reply with thoughts on this week’s issue or reach out to @NewsletterBus on X/Twitter or connect/follow on LinkedIn.
Enjoy and see you next issue!
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đź“° Industry Roundup
10 Great Sources Of Newsletter Writing Experts: A newsletter operator’s most valuable asset is time. Researching, writing and publishing an issue can be incredibly time consuming on a continual, recurring basis. Getting help with content writing can unlock tremendous time freedom, and here are 10 resources to consider that can help lighten your content load… Read
Hubspot - Investigating Second Breach In 3 Months: Hubspot has proactively reported that it is currently investigating unauthorized access to customer accounts. In March, Hubspot reported another incident involving fewer than 30 cryptocurrency customer accounts that had been compromised in a targeted effort to acquire their subscriber contact information. Available details of both breaches can be reviewed here… Current / March
beehiiv - Expands Website Builder Via TypeDream Acquisition: beehiiv continues its focus on its website builder platform capabilities with the acquisition of TypeDream, an AI-based drag and drop website builder currently supporting tens of thousands of websites. Native integration of the platform’s templates, AI tools and analytics are expected in several months… Read
ConvertKit - The Next 10 Years In 3 Minutes: Earlier this month, ConvertKit CEO Nathan Barry conducted a session at the Craft & Commerce conference sharing his thoughts on the evolution of the ConvertKit platform. I’ve condensed the 31 minute session into the top 8 takeaways you can quickly scan in 3 minutes… Read
Featured Partner
đź’° Find Sponsorship Leads Among Your Newsletter Subscribers
Enrich Subscribers With LinkedIn Data & Find New Sponsors!
How much do you know about your subscribers? If you are like most newsletter operators, not as much as you’d like.
That’s a problem for several reasons.
It’s hard to provide content that resonates with an audience that you may not understand as well as you should.
It’s also a problem because one of the greatest sources of potential sponsors for your newsletter are the people that routinely read it…and their companies. Your subscribers can be advocates inside thousands of sponsor companies around the world, if only you knew which those were…
Megahit allows you to do just that by enriching your subscriber data with LinkedIn data that includes a dozen fields such as:
Name
Job Title
Company Name
Annual Revenue
LinkedIn Profile
And Many More!
Stop guessing who your subscribers are and where your next sponsor is going to come from - use Megahit to solve the mystery!
⚒️ Letter Ops
7-Figure Newsletter Roadmap: If you are dreaming of financial freedom, there are many examples of newsletter operators that are operating or who have sold newsletter businesses worth millions of dollars. Very few would describe the process as easy, but there are established steps you can take to put you on that path and they are outlined here… Read
CASE STUDY - Play Ball! $200K+ Newsletter Moves To New Platform: Cup of Coffee is a daily baseball and culture newsletter started 4 years ago when its founder Craig Calcaterra was laid off from his job at NBC Sports. He has since built the newsletter into a free and paid offering which generates over $200k per year. He migrated the newsletter from Substack to beehiiv earlier this year in response to creative and commercial concerns, and shares his motivations and process for doing so; the comments are also a helpful read for the feedback that subscribers share post-migration… Read
CASE STUDY - Evolution Of A Newsletter Business Model: Simon Owens shares his decade-long newsletter business model journey, from free newsletter to sponsor-driven to paid subscription. His media newsletter has over 10,000 subscribers, and he has re-tooled his business model this year to focus on a paid subscription offering that is clearly defined and aligns with the way he wants to spend his time to unlock financial and creative freedom… Read
CASE STUDY - Cord Cutter Weekly, A Tale Of 2 Newsletters: Jared Newman has built 2 related newsletters in the TV streaming business: Cord Cutter Weekly, which is free with 32,000 subscribers, and The Advisorator, a spinoff tech advice newsletter with 1200 paying subscribers generating over $60,000 per year. Here’s how he did it… Watch
đź“° Classifieds
Email-Based Courses - Your newsletter audience lives within email. Why not teach them easily in the channel they already love, rather than hassle with creating a video, LMS or live course? Newsletter Business subscribers get 30% off with code MEBC30 Check it out
The Newsletter Is The Business (TINTB) - All you need to know about launching, monetizing and selling editorial newsletters. Get smart fast
Megahit - Need sponsors? Find sponsorship leads among your newsletter subscribers using LinkedIn data enrichment. Find sponsors
🎉 Just For Fun
Somebody Wants Your Attention: As a newsletter operator you should be flattered - there is a war for your attention going on! In case you’ve missed our Industry Roundup section each week, there is no shortage of new announcements between rival newsletter platforms regarding new features, acquisitions or subscription plan changes. Specifically, the tug of war between beehiiv and newly re-branded Kit (formerly ConvertKit) is starting to resemble this:
Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes and may contain affiliate links or sponsored content from a variety of partners to keep this newsletter free of charge.
Newsletter Business is published by Digiventures Media Group LLC.