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👋 Welcome

This issue of the Newsletter Business will find you at a different time than usual.

That’s due to the fact I had to travel to a conference Wednesday through Sunday of last week, and given the unexpected joys of such travel it left precious little time for the hours it takes to research, edit, and publish this newsletter by Monday AM, so here it is being published later in the day on Monday.

And that’s OK.

As I’ve spoken to subscribers of this newsletter during the short time I’ve owned it, one of the things I’ve heard loud and clear is how proud they are of the effort it takes just to get a newsletter out the door each week, and especially to make it worthy of reader time and attention. Despite that effort, they have published many issues consistently over many weeks, months and years!

Consistency should be celebrated, and it is a key to winning the newsletter game over time. Ideally that means publishing the same day and time, but sometimes we need to settle just for the same day and so I’ve maintained that promise to you this week. As newsletter operators, it’s most important to grind and ship!

This issue explores several topics that relate to both grinding and shipping in the Industry and Letter Ops sections below; highlights include:

  • The world’s largest newsletters who’ve done the grinding and shipping required to grow to epic size, and a look back at how one newsletter grew from 0 to 25,000 subscribers and is far beyond that level now.

  • Empirical evidence of how email as a channel has delivered engagement for decades that is worthy of our owned media worship.

  • Actionable tips for how to select the right ESP and frequency for your newsletter while also battling bots that skew your open rate and CTR.

We are once again fortunate to have a new sponsor this week: The Bay Area Times! The Bay Area times is a visual newsletter that summarizes business and tech news with one visual per story, and we could all use some time-saving simplification.

Please feel free to reach out to me on LinkedIn or X/Twitter, or simply reply to this email and help teach those deliverability algorithms that you love this newsletter!.

Happy Easter to all who celebrate! Enjoy and see you next issue!


P.S. Newsletter Business has partnered with The Newsletter Conference to promote its first ever event in NYC on 5/3. I will be there and would love to meet you! In addition, if you register for the conference via this newsletter, you will receive a free copy of The Newsletter Is The Business. See below for more details!

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📰 Industry

The World's Biggest Newsletters in 2024: Some usual suspects and some surprises among the goliaths with the most subscribers in early 2024. Read

Email Is Dead - Long Live Email!: Twenty years of definitive evidence demonstrating the staying power of email engagement. Read

The Great & Terrible Substack: One creator's perspective on what works, what needs improvement, and what might mislead creators on one of the world's largest newsletter platforms. Read

ConvertKit: Recommendation page redirection gives you flexibility to control your subscriber onboarding experience. Read

Featured Partner

📈 The Newsletter Conference: 5/3 in NYC!


Receive A Free Copy Of The Newsletter Is The Business ($147 Value) When You Register Via Links In This Issue

If you read this newsletter, then you don’t want to miss this conference!

For the first-time ever, The Newsletter Conference will gather newsletter operators and thought leaders from across the newsletter industry together in one place to discuss all of the essential topics you care about in making your newsletter thrive.

Organized by Who Sponsors Stuff, the phenomenal speakers list includes experts such as:

  • Matt McGarry - Founder, Newsletter Operator & GrowLetter

  • Jacob Donelly - Founder, A Media Operator

  • Dan Oshinsky - Founder, Inbox Collective

  • Chenell Basilio - Writer & Reverse Engineer, Growth In Reverse

  • And many more newsletter experts operating across a range of industries and audience sizes that can speak to your specific challenges!

The conference will take place in New York City at The Times Center on May 3rd, 2024 and is a can’t miss event!

EXCLUSIVE BONUS: Everyone that registers for The Newsletter Conference via the links in this newsletter will will receive a free copy of The Newsletter Is The Business ($147 value)!

Please reply to this newsletter with a copy of your receipt and you will receive your free copy!

⚒️ Letter Ops

Millionaire's Guide To Real Open Rates & CTRs: With $45M in annual revenue, MarketBeat knows how to beat the bots that inflate your metrics. Read

Case Study - The Maker Mind: The Maker Mind newsletter now has 80k+ subscribers; look back at how they went from 0 to 25k subscribers. Read

ESP Roundup: Which Email Service Provider (ESP) is right for you? Read

This One's Just Right: Dialing in the right frequency for your newsletter. Read

📰 Classifieds

Email-Based Courses - Your newsletter audience lives within email. Why not teach them easily in the channel they already love, rather than hassle with creating a video, LMS or live course? Newsletter Business subscribers get 30% off with code MEBC30 Check it out

The Newsletter Is The Business (TINTB) - All you need to know about launching, monetizing and selling editorial newsletters. Get smart fast

Letter AI Toolkit - Use prebuilt prompts and GPT-4 to summarize and output news URLs into newsletter stories. Check it out

Looking to reach 4500+ newsletter operators?

Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes and may contain affiliate links or sponsored content from a variety of partners to keep this newsletter free of charge.

The Newsletter Business is published by Digiventures Media Group LLC.