💰 This Newsletter Has Been Acquired!

More Proof That Your Newsletter Is A Monetizable Asset

Hey there 👋,

A month has passed since the last issue of this weekly newsletter - that won’t become a habit, but it did happen this time for a very good reason: The Newsletter Business has been acquired!

I sold the whole business (including the products) as I've become the editorial lead for a crypto media company called The Nifty. I'm now running their newsletter The Daily Bone to grow it into the biggest in the crypto space. And yes, it's on beehiiv of course.

The new owner of The Newsletter Business is Fred Kauber, CEO of Digiventures Media Group. Fred has had many adventures in the newsletter and email marketing arena over more than 30 years as a CEO, CTO, CIO, CPO and CMO; here are some highlights of his experience in our industry:

  • Architected IBM’s first Internet email gateway in the early 1990s

  • As CTO of Bigfoot Interactive, built a newsletter and email marketing platform which was sold for $120 million in 2005 to Epsilon

  • Currently serves as Chairman of the world’s largest online community of travel healthcare professionals, where he publishes a newsletter to an audience of more than 100,000 subscribers

  • Active angel / growth-stage investor and board member in a portfolio of companies, including beehiiv

You will hear directly from Fred next week regarding his plans for The Newsletter Business, but until then know that our newsletter is in very good hands. Fred wrote today’s issue and will consistently provide you with the roundup of insights and resources you’ve come to expect, plus introduce some new ideas intended to take this newsletter - and yours - to the next level!

Please note that the From Name for next week’s newsletter will be “Newsletter Business”, so watch your inboxes Monday morning.


Richard Patey

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🗞️ Industry

Too good to be true PR? Curious example of a newsletter claiming it’s the largest in its industry with 3.5 million subs gained in <6 months, but makes it hard to understand the name, engagement metrics, or how to subscribe Link

Substack’s Top 20: The top 20 newsletters with the most paid subscribers on Substack…only 1 crosses the million subscriber mark Link

Substack: Now supports DM chats directly on the platform Link

ConvertKit: Launches GravityForms integration Link

beehiiv: Offers new automation triggers, new survey question + duplication + search features & Boost payment geo-restriction is now available Link

⚒️ Letter Ops

Newsletter M&A Models: Understand the 2 models for newsletter acquisition (acquisition is a theme this week!) Link

Email vs. LinkedIn Newsletters: Which is better - or perhaps both? Link

LinkedIn Newsletters: They aren’t owned media, but Steve Schmidt, CEO of MAGNETIC, shares LinkedIn Newsletter writing tips for content-led sales Link

Know Before You Launch: 2 critical pre-launch factors for your newsletter Link

📰 Classifieds

Email-Based Courses - Your newsletter audience lives within email. Why not teach them easily in the channel they already love, rather than hassle with creating a video, LMS or live course? Newsletter Business subscribers get 30% off with code MEBC30 Check it out

The Newsletter Is The Business (TINTB) - All you need to know about launching, monetizing and selling editorial newsletters. Check it out

Letter AI Toolkit - Use prebuilt prompts and GPT-4 to summarize and output news URLs into newsletter stories. Check it out

Looking to reach 4600+ newsletter operators?

Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes. There are affiliate links to beehiiv and other partners in this issue.

The Newsletter Business is published by Digiventures Media Group LLC.