💌 Who Do You Love?

Knowing, Growing & Loving Your Subscribers

In partnership with

👋 Welcome

Who do you love?

It’s OK, you can say it - I’m not going to tell your spouse or partner (although this may test how closely my wife reads this newsletter)..

It’s your newsletter subscribers of course!

We invest hours researching and writing our newsletters to serve our subscribers every week because we care about them. This issue is dedicated to showing subscribers the TLC they deserve to grow your newsletter and revenues while getting to know your subscribers better, and in some cases saying goodbye when that time has come.

Events are a great way to meet existing and potential subscribers, and so here are 2 events being hosted in NYC and the UK which are of interest to every newsletter operator, with remote options available too. I’ll be attending both (virtually for Affiliate Gathering) and would love to meet you! :

  • Affiliate Gathering: Affiliate commissions are an important source of newsletter revenue, so don’t miss this virtual and in-person gathering of affiliate marketers, content creators and niche website entrepreneurs on May 10. Virtual and in-person passes are available so register now!

  • The Newsletter Conference: This conference is happening this week (May 3rd) in NYC! Save $100 when you register with code BUSINESS and get a free copy of The Newsletter Is The Business ($147 value).

I’m delighted to welcome back this week’s sponsor, Hubspot! Newsletter Business supports using AI as a complement to and not replacement for authentic creator craftsmanship. HubSpot has integrated such AI capabilities in its platform and is also offering practical guidance to creators in the free guide “Supercharge Your Workday With ChatGPT” that offers 100 useful ChatGPT prompts.

Please reply and let me know your thoughts on this week’s content - or reach out via our brand new X/Twitter handle @NewsletterBus.

Enjoy and see you next issue!

Fred (Connect With Me At: LinkedIn | X/Twitter )

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Want to get the most out of ChatGPT?

Revolutionize your workday with the power of ChatGPT! Dive into HubSpot’s guide to discover how AI can elevate your productivity and creativity. Learn to automate tasks, enhance decision-making, and foster innovation, all through the capabilities of ChatGPT.

📰 Industry Roundup

Unsubscribe Rates By Industry: Unsubscribe rates normally range from .2% to .5% across industries - where does your newsletter stack up against your industry’s norm? Even if it’s high, that’s not always bad… Read

Do You Know How Much A Newsletter Subscriber Is Worth?: Your SLV - Subscriber Lifetime Value - is an important metric to know as it will dictate how much you can afford to invest to acquire and serve your subscribers. This handy calculator will help you estimate SLV and benchmark it to your niche. Read

HubSpot Customers Show Their Love: Earlier this month, Google parent Alphabet revealed that it was considering an acquisition of HubSpot. Check out HubSpot customers’ amazing response to that possibility... Read

MailerLite - 3 Integrations For Subscribers + Design: Import subscribers from Squarespace and leverage design elements from Figma and Adobe Express with these 3 new platform Integrations. Read

beehiiv - New Paid Newsletter Tiers: You can now offer your subscribers multiple levels of paid newsletter subscriptions based on the value you are offering them, with the added bonus of 0% commission. Read

Featured Partner

📈 Affiliate Gathering: May 10

The UK’s Largest Conference for Affiliate & Content Marketers

DIGITAL PASSES & IN-PERSON PASSES AVAILABLE

Subscriber Bonus: Receive $50 Off The Newsletter Is The Business When You Register Via Links In This Issue

If you read this newsletter, then you don’t want to miss this conference!

Now in it’s third year, Affiliate Gathering has become one of the most valuable and affordable events to attend for anyone interested in the topics of affiliate revenue strategies, content marketing, SEO, traffic generation and niche site publishing.

Whether you attend in person or virtually, you will learn at least one tip from the expert speakers that pays for your attendance. All pass types also get event recordings to learn from well past the event!

The conference will take place on May 10, 2024 - don’t miss it!

EXCLUSIVE BONUS: Everyone that registers for Affiliate Gathering via the links in this newsletter will will receive $50 off The Newsletter Is The Business!

Please reply to this newsletter with a copy of your receipt and you will receive your discount code!

⚒️ Letter Ops

17 Proven Ways To Attract More Subscribers: Your newsletter usually takes the same effort with 1,000 or 10,000 subscribers, so use these proven tips to share your newsletter love with a larger audience. Read

50 Subscriber Segmentation Strategies To Spice Up Engagement: The right message at the right time works wonders, so use your subscriber data and these strategies to tune in to what your subscribers really want. Read

Getting To Know Each Other: Struggling to segment your audience? Perhaps you haven’t gotten to know each other that well yet. Asking these key survey questions will get you past that awkward stage in the relationship. Read

How To Sell To Your Subscribers Without Feeling Sleazy: As Gwen Guthrie sang in the ‘80s, no romance without finance. No matter how much you love your audience, you need to pay the bills and here’s some advice on how to boost that SLV in a way that is satisfying for all involved. Read

Breaking Up Is Hard To Do, But Necessary: Not every subscriber / newsletter relationship was meant to be, and engagement rates are the proof. Poor engagement will ultimately drag your newsletter down. Here’s great advice for how to give your subscribers a second chance or say goodbye with grace… Read

📰 Classifieds

Email-Based Courses - Your newsletter audience lives within email. Why not teach them easily in the channel they already love, rather than hassle with creating a video, LMS or live course? Newsletter Business subscribers get 30% off with code MEBC30 Check it out

The Newsletter Is The Business (TINTB) - All you need to know about launching, monetizing and selling editorial newsletters. Get smart fast

Letter AI Toolkit - Use prebuilt prompts and GPT-4 to summarize and output news URLs into newsletter stories. Check it out

Looking to reach 4500+ newsletter operators?

Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes and may contain affiliate links or sponsored content from a variety of partners to keep this newsletter free of charge.

Newsletter Business is published by Digiventures Media Group LLC.