📊 Lies, Damn Lies & Newsletter Stats

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📰 Industry Roundup

Open Rates By Industry - How Does Yours Stack Up?: 50+% open rates are often cited as the benchmark of great engagement in today’s newsletter market, and by that measure this study suggests life is good for VCs, podcasters and a few others. How does the industry you serve stack up? Read

2 Reasons Not To Do Affiliate Deals: Affiliate commissions can complement other newsletter revenue streams like sponsorships and product sales, however they aren’t a slam dunk. One reason is that newsletter operators can’t control the conversion optimization of the affiliate’s landing page, but that’s not all… Read

Newsletter M&A - Growth+ Acquires Momentum: Generative AI tool and training firm Growth+ has acquired the Momentum newsletter. It started with the simple tweet below on March 18 and ended 11 days later with this... Read

beehiiv - Introduces Tiered Pricing Model + New Website Editor: The beehiiv team has been busy this week:

• New Plans + Tiered Pricing: The new Max plan now has the most robust features; the free Launch plan has received more features, Grow has been retired and Scale is now cheaper. All paid plans now have a tiered component based on number of subscribers (as most ESPs do), so your cost will depend on your plan choice + subscriber volume. As an example, annual list price for my Scale plan/subscriber combo has increased $100; your mileage may vary. Read

• New Website Editor: Many new style and layout options for your newsletter site, and all site-related settings have now been consolidated in one place. Read

⚒️ Letter Ops

10 Best Newsletter Tracking Metrics: Every newsletter operator tracks open rate and click-through rate (CTR), but there are 7 other metrics you should consider adding to your usual suspects list. Read

Can You Trust Your Click Rates?: Open rates are harder to trust due to platform changes, and now evidence suggests bots are distorting your click rates…possibly up to 63%! Understand why and what you can do about it. Read

Free to Paid Subscriber Conversion Rates & Concepts: Free subscribers build the list and revenue over time, paid subscribers pay the bills today. If you’re wondering what to expect converting your free subscribers to paid, there’s good reason: conversion rate guidance ranges from 2-10+% (I lean toward 4%). Timing expectations for such conversions also matter. Two experienced operators representing different platforms (Substack + ConvertKit) share their thoughts on the topic. Read: Substack - Read: ConvertKit

Subscriber Statistics For A Better Newsletter: It’s always wise to listen to the voice of the customer, and this detailed newsletter subscriber study highlights how many newsletters the average subscriber receives (1-10!) and why they subscribe and unsubscribe. It also provides insightful segmentation data, including why the subscriber with a dedicated newsletter email is one worth paying attention to. Read

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Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes and may contain affiliate links or sponsored content from a variety of partners to keep this newsletter free of charge.

Newsletter Business is published by Digiventures Media Group LLC.