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😱 If Only You Had Known...
69 No Regrets Newsletter Launch & Operations Insights
Fred Kauber
July 29, 2024
👋 Welcome
What do you wish you knew before starting your newsletter?
This issue is organized to explore the key themes that would be helpful to explore if you were starting your newsletter today, and certainly it’s never too late to apply the 69+ actionable insights that span the newsletter lifecycle of knowing your why, selecting your niche, planning and launching your newsletter, growing and monetizing it, and then contemplating an exit.
I’m pleased to once again thank our sponsor AdQuick for their support in keeping this newsletter free. AdQuick seamlessly connects advertisers to out-of-home (OOH) media owners anywhere in the U.S. and abroad, making it easy to plan, buy, and measure every kind of outdoor advertising (such as billboards).
There are 2 ways for you to win in this very issue:
Hit reply and tell me your greatest newsletter challenge to be entered into our current contest for a chance to win one of three $50 Amazon gift cards. Check out the Just For Fun section for more details.
Use your referral link at the bottom of this issue to refer subscribers to this newsletter and qualify to win these rewards:
Newsletter Shoutout (3 entries)
Copy of The Newsletter Is The Business (25 entries)
Newsletter Business T-Shirt (50 entries)
60 Minute Coaching Session (100 entries)
Please reply with thoughts on this week’s issue or reach out to @NewsletterBus on X/Twitter or connect/follow on LinkedIn.
Enjoy and see you next issue!
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📰 Industry Roundup
WHY - Case(y) Study - Why Casey Newton Started Platformer: Your motivation for starting your newsletter is one of your best weapons for fighting the main killer of newsletters: lack of commitment. Casey Newton had a strong motivation for starting tech newsletter Platformer, which is sent several times per week to 170k+ subscribers and generates 6 figures in revenue… Read
CHOOSE YOUR NICHE - 7 Best Newsletter Niches In 2024: Selecting the wrong niche to serve can sow the seeds of failure for your newsletter before it starts. The audience and niche you serve should reflect your personal interests and expertise, as well as commercial potential. This step-by-step guide will help you to select your niche, with a list of the 7 most profitable niches in 2024 to help lead the way… Read
PLAN & LAUNCH - 34 Tips For Starting a Newsletter in 2024: There are an overwhelming number of choices to consider when launching a newsletter, from email platform to newsletter design to content strategy and more. This concise checklist reviews 34 key considerations that will shape your launch plan… Read
JOB TO BE DONE - Case Study - What Makes The Flip Side Different?: Every newsletter needs a differentiating hook to stand out from the crowd, a unique job that it does that provides value to its audience. The Flip Side is a daily curated political newsletter with a mission to bridge the gap between liberals and conservatives. Unlike many newsletters, they’ve raised almost one million dollars in capital (see pitch deck). Their approach and content strategy is working, with over 250,000 subscribers and 6 figures in revenue… Read
Featured Partner
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Your subscribers know, like and trust you.
They also expect to hear from you via email.
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Email-based courses are:
Typically free or low-cost info products or lead magnets
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⚒️ Letter Ops
MONETIZE - How Niche Newsletters Make Money: The best way to monetize a newsletter can be learned by studying what is working for other newsletters serving your niche, which is exactly what this operator did when he studied 500 newsletters serving his market… Read
GROWTH (ORGANIC) - 28 Ways To Grow Your Newsletter Organically: Most newsletter operators need to grow their newsletters with the resources at hand, which is usually comprised of their quick wit and elbow grease. These 28 tips for free organic growth will help you make the most of both… Read
GROWTH (PAID) - Ultimate Guide To Performance Marketing: Paid newsletter growth via Google and Meta ads can be fast if you have the budget for it and do it right, so learn from the head of performance marketing at Shopify how to start and scale your paid efforts wisely… Read
EXIT - Should I Sell My Newsletter For $100k?: Is your newsletter built to sell? Michael Parrish bought the newsletter BotEatBrain in April for $40k, paid off the acquisition earlier this month, and now has received an acquisition offer for $100k. While this is a high order problem to have, his public deliberation on whether to sell is a great insight into the mind of a newsletter operator contemplating the satisfaction of running his own show, the thrill of a great flip, and the simultaneous risk and promise of future potential… Read
📰 Classifieds
The 16-Word Sales Letter - Are you a master copywriter? Most of us aren’t, and the best way to learn is from a master. Evaldo Albuquerque’s proven but simple copywriting system has generated over $120 million in online sales and is applicable to any niche. Up Your Copy Game
The Newsletter Is The Business (TINTB) - All you need to know about launching, monetizing and selling editorial newsletters. Get smart fast
Megahit - Need sponsors? Find sponsorship leads among your newsletter subscribers using LinkedIn data enrichment. Find sponsors
🎉 Just For Fun
Contest: Share Your Greatest Newsletter Challenge For A Chance To Win $50
The Newsletter Challenge Contest continues: Simply hit reply and tell me your most pressing newsletter challenge.
There’s no right answer, just the one challenge that concerns you most - and that challenge may earn you $50!
3 Lucky Respondents Will Be Randomly Selected To Each Win A $50 Amazon Gift Card!
Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes and may contain affiliate links or sponsored content from a variety of partners to keep this newsletter free of charge.
Newsletter Business is published by Digiventures Media Group LLC.