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📰 Industry Roundup

5 Tiers of Influencer Marketing - Did You Know You’re A Pundit?: The global influencer market is expected to reach $24B this year, which is good news for newsletter operators and creators since we’re considered influencers in Digiday’s segmentation of the market. Specifically, we’re in the commentators/pundits category, although I can also see us in their B2B/SME segment. With $24B at stake, it’s a good time to understand where you fit in… Read

The Mixed Bag Reality of LinkedIn Newsletters: LinkedIn newsletters have grown in popularity and continue to evolve with respect to features, but newsletter operators leveraging them today have some specific tradeoffs to make in terms of resources devoted to them. The promise of expanded reach vs. the reality of limited engagement and lack of owned audience gives publishers pause, as this roundup of newsletter publishers indicates… Read

You Can Now Publish On Substack Without A Publication: Substack has made it possible to publish posts on the web or mobile version of your profile, in addition to gaining subscribers and collecting free/paid subscribers, without first setting up a publication. This latest platform update could mark a pivotal expansion, but is also sparking controversy for making Substack too much like a social network as evidenced in the comments… Read

Kit / ConvertKit - First Party Data Integration: We’re in year 4 of the mad scramble among advertising platforms to establish reliable tracking in the wake of Google’s deprecation of third-party cookies (which Google has officially backed off of now, for the moment at least). The smart money is on leveraging first party data that publishers collect from their subscribers; Kit just released an update to make that easier with the MediaVine & Raptive ad platforms.… Read

⚒️ Letter Ops

10 Steps To Being A Happy Newsletter Writer: The founder of Weekly Filet shares tips for avoiding newsletter burnout after a decade of publishing… Read

6 Perspective Hacks To Drive Your Momentum: Traction can be slow for any online creator, and intimidating to boot while operating in the public eye. Dickie Bush will keep you moving forward with these mindset hacks… Read

CASE STUDY - A Media Operator Turns Five: Jacob Donnelly’s A Media Operator (AMO) celebrated its fifth birthday earlier this month, a great milestone for any independent media venture. Jacob shares why and how he started AMO, where AMO is at today including revenue breakdown, and where it’s going as the journey continues … Read

The Secret To A Successful Newsletter Is Consistency: The simple things can often be the hardest over the long haul, and publishing consistently is one of those things. The founder of For The Interested shares the many benefits that consistency offers your newsletter… Read

🎉 Just For Fun

The Highs & Lows of Newsletter Metrics

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