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- 🏰 4 Pillars Of Your Media Empire
🏰 4 Pillars Of Your Media Empire
Multiple Income Streams To Expand Your Reach And Wealth
Fred Kauber
October 28, 2024
In partnership with
đź‘‹ Welcome
Today’s issue is all about core building blocks that you should consider to develop a more robust media business around your newsletter-driven venture.
It was inspired by my attendance at Jacob Donnelly’s AMO Summit earlier this month. Newsletters were at the core of many of the businesses that presented at AMO Summit, but those maturing media businesses have also blossomed to encompass other offerings that all newsletter operators should consider. These topics are so important that I will be dedicating two issues to this topic, and in this first issue we are going to highlight four specific approaches being used to develop multiple income stream media companies by:
Hosting events;
Running communities;
Selling products and subscriptions;
Acquiring other media properties.
Spark your imagination with this issue because we are going to take a deep dive into how world-class media operators are employing these same strategies in our next issue, which will be a special Newsletter Business Spotlight issue. I took last week off for my birthday, but have been working on a special gift for all of you in this next issue.
There are some great upcoming newsletter learning events this month:
If you are looking for bSK (beehiiv / Substack / Kit) resources, check out the beehiiv webinar page, the Substack resources page or the Kit training page.
I'm grateful to welcome returning sponsor HubSpot and thank them for their support in keeping this newsletter free. Hubspot seamlessly connects your data, teams and customers on one AI-powered customer platform that grows with your business.
Please reply with thoughts on this week’s issue or reach out to @NewsletterBus on X/Twitter or connect/follow on LinkedIn.
Enjoy and see you next issue!
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đź“° Industry Roundup
Hubspot Acquires Mindstream Newsletter To Expand Media Network: Hubspot has acquired the daily AI newsletter Mindstream. This move continues the Hubspot Media Network’s strategy of acquisition, which includes its $27 million acquisition of The Hustle in 2021. If you think that Hubspot is the only SaaS platform exercising this strategy, then you might not have heard that SEMRush also bought Search Engine Land’s parent company this month, which adds to their recent string of content property acquisitions. Check out the details of the Mindstream deal, and also explore why it makes sense for SaaS companies to acquire media properties… Read \ Why SaaS Platforms Buy Media Companies
beehiiv Introduces CPM Deals & SEO Backlinks: The beehiiv Ad Network has introduced CPM ads to its array of advertising options, allowing newsletters to get paid per thousand ad views in an issue rather than on the basis of clicks (CPC). This is a move that can favor newsletters with large subscriber bases that have high unique open rates. In addition, beehiiv has made it easier to link to back issues in a publisher’s newsletter archive to increase internal content linking and boost SEO signals that can lead to higher search engine rankings for the publisher’s beehiiv site… Read
Substack Lands Author James Paterson’s Paid Subscription Venture: Media empires don’t get much more lucrative or prolific than James Paterson’s, and he has established his latest outpost on Substack. Paterson has launched a paid Substack subscription called “Hungry Dogs” which will offer filmed interviews with authors and celebrities in addition to written content three times per week. Paterson indicates that he has been seeking an unfiltered outlet such as Substack to share opinionated views he can’t express in his other endeavors… Read
Kit App Lex Trains AI On Your Newsletter: AI writing platform Lex has launched a Kit integration which trains its LLM using your Kit newsletters, all with the intention of analyzing your style and building custom prompts to create drafts and subject lines in your voice.… Read
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⚒️ Letter Ops
CASE STUDY - $6K/Month Multiple Income Stream Media Company: Jaime Northrop, founder of daily newsletter Minimalist Hustler, shares how his newsletter-driven business encompasses Kindle Desktop Publishing (KDP), community and print-on-demand offerings to drive over $6,000 in monthly revenue. In this interview on the Niche Pursuits podcast, Jamie also shares his strategies for traffic generation using Medium and why he is considering moving to Substack from Kit… Read / Listen
CASE STUDY - AMO’s Media Company Evolution & Revenue Breakdown: Jacob Donnelly recently used the fifth anniversary of A Media Operator to not only share the evolution of his media company from founding to present, but also to share a detailed breakdown of his 2023 and 2024 revenue. It’s a model blueprint for a solo media entrepreneur to study… Read
CASE STUDY - How Oprah Daily Manages An Actual Online Community: Oprah Daily is a new paid community offering from everyone’s favorite Oprah. Given the complementary role that community can play in expanding any newsletter or media company’s offerings, this article and podcast interview provides useful insights into paywall strategies, how to engage members as moderators, and more… Read / Listen
A Guide To Throwing An Event For Your Newsletter Readers: One of the clear messages at this year’s AMO Summit was the importance of diversifying revenue streams using events, which can be quite engaging and lucrative. I personally run a 7-figure annual event in Las Vegas for thousands of healthcare professional subscribers of our healthcare newsletters, and I highly recommend the strategy as long as you are thoughtful about your commitments and the value you provide. Dan Oshinsky’s Inbox Collective recently shared a useful guide outlining the event options to consider… Read
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The Newsletter Is The Business (TINTB) - All you need to know about launching, monetizing and selling editorial newsletters. Get smart fast
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🧠Get Smart
It’s rumored that life is more than newsletters (gasp), and so we need to seek inspiration from a variety of sources to breathe new life into our newsletter offerings…here’s what I’m reading:
Newsletter Circle: After a brief hiatus, this newsletter is back and once again sharing detailed interviews with newsletter operators and creators.
Marketing Machine: Twice weekly marketing deep dives and roundups to maximize your marketing channel strategies.
The Affiliate Wire: Weekly tips illustrating how to leverage affiliate marketing in a variety of channels from social to email.
Monetization Monthly - The Online Business Memo: Weekly insights from an expert affiliate marketer and coach that is using all of the marketing and tech tools at their disposal.
AI Daybreak: Daily AI highlights to stay on top of the fastest moving technology arena.
🎉 Just For Fun
He Became King Of All Media Without A Newsletter, So Your Empire Has A Shot…
Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes and may contain affiliate links or sponsored content from a variety of partners to keep this newsletter free of charge.
Newsletter Business is published by Digiventures Media Group LLC.